Take a look how this company made marketing FREE
Wednesday, August 17, 2011
Other ways to make money on videos
Make your videos for your companies and post them on youtube. That is a great way for FREE marketing for you.
Look at this one so you can have an idea.
Hello Everyone - Please also FOLLOW
We are supporting Fabio Vieira.
He is a very strong candidate for the Brasilian version of the Rality show Big Brother
Which in Brazil is called Big Brother Brasil
Please follow him on his sites.
Hios blog is: http://voce-no-bbb.blogspot.com/
Twitter http://www.twitter.com/fabiofvieira12
facebook: http://www.facebook.com/fabioferreirav
Twitter http://www.twitter.com/fabiofvieira12
facebook: http://www.facebook.com/fabioferreirav
WE THANK YOU SO MUCH FOR FOLLOWING HIM ON HIS BLOG AND OR FACEBOOK, TWITTER AND FEEL FREE TO CONTACT HIM FOR ANY QUESTION YOU MIGHT HAVE.
HAVE GREAT DAY YOU ALL
MY DEAR FOLLOWERS..
Thursday, January 20, 2011
Hello My Followers - How are you all
Can you guys also follow my Sister Blog in Brazil http://websites-para-goianos.blogspot.com/
Thank you very much
Website Para Seu Comérçio: Divulgação de Sua Empresa na internet
Website Para Seu Comérçio: Divulgação de Sua Empresa na internet: "Nosso serviço de divulgação de sua empresa a se destacar na Internet, com qualidade e profissionalismo, entregamos cada projeto com o que a ..."
Sunday, March 14, 2010
Tuesday, March 2, 2010
We can help you with Google , Yahoo, Ping and now facebook advertisements
Google adwords:
You create your ads
You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started – Google will help you create one for free. It's that easy!
Yahoo ads:
With a range of products and a breadth of expertise, Yahoo! offers major publishers and companies customized solutions that deliver unmatched monetization for their web sites.
Our business is built on the power of sponsored web search, and we have continued to expand our product offerings to bring new revenue sources to a growing list of portals and content providers.
Overture (now Yahoo! Search Marketing) invented sponsored search in 1998, and it has grown at a record-setting pace. Yahoo! has continued to drive the category as a market leader and innovator, with industry-leading distribution and advertiser scale that generate superior network benefits and economics for our partners.
Why partner with us?
Yahoo! is a leading global provider of online services, products, and advertising solutions. Our strong partner relationships are built on:
Unmatched industry experience and vertical market expertise that enhance our understanding of partner needs.
A broad product portfolio that allows us to deliver optimal solutions.
Superior, personalized service that ensures custom, optimized solutions that meet your unique requirements.
Ping:
Show ads on Bing.
Display your product or service to as many as 78 million potential customers. More...
Learn what's new.
Improve customer targeting, pause and resume ads and keywords, and more. More...
Expand your ad reach.
Connect with millions on the high traffic Microsoft content network. More...
Become an expert.
Get training and certification with the adExcellence program. More...
facebook:
Connect with Real People
Reach over 400,000,000 active Facebook users.
Attach social actions to your ads to increase relevance.
Create demand for your product with relevant ads.
Contact us now for more details - and get your website exposed all over the world.
Monday, February 15, 2010
COMPANY - BUSINESS SUCCESS
Welcome to BrazMia Tours Brazil LLC.
BrazMia Tours is part of the Miami Key West Tours LLC which was founded in 2003 . Today, BrazMia Tours is very active in the field of travel, sightseeing tours and transportation in Miami, Fort Lauderdale, Key West, Orlando and Now Rio de Janeiro, as it constantly strives to develop itself in the region through new investments and acquisitions.
New to the Internet Marketing
Are you brand new to e-commerce and want to figure out how to make money online? The Web Marketing Today site is huge (2,500 pages plus) and it's easy to become overwhelmed. The basic tasks are:
Researching to see how to make money online
Building a website
Creating content for your website that will draw people
Getting traffic to your website
Using e-mail to keep your existing customers
Earning money from your online business
Use the guide below as a jumping off place for each of these areas.
Site Organization
First, let me tell you what I do. I provide information about Internet marketing in the form of articles, annotated links to key articles, newsletters, books, and seminars. Here's how the site is organized:
Web Marketing Today Free Edition is our free e-mail newsletter is our e-mail newsletter published to 101,000+ confirmed opt-in subscribers , which is designed, over time, to help you learn your way around Internet marketing. Each week I bring you a short article or two. Within a month or two you'll be getting your bearings. Why don't you subscribe right now, join nearly 100,000 subscribers, and browse the recent articles? You can also search my articles for keywords using the search form at the top left of every page in the site.
Web Marketing Today Premium Edition offers you get a ton of key e-books about Internet marketing that are worth several hundred dollars. It's a tremendous deal for only $49.95 annually, but since you're just getting started, look at the free stuff first.
Books. I've written more than a dozen books on all facets of Internet marketing. John Wiley and Son published my Planning Your Internet Marketing Strategy -- a good place to start. I've also written self-published books on shopping carts, e-mail marketing, landing pages, promoting a local business, and starting an e-business on a shoestring. You'll find lots of wisdom collected in these books. You can download most as e-books or order as print copies.
Annotated Links called the Web Marketing Info Center, are comprised of more than 21,000 articles and resources on Internet marketing. Every month my team and I scour the Internet for new articles and resources on 105 topics. The database of annotated links includes the author, title, publication, date, URL, and a brief synopsis of what the article is about, saving you huge swatches of research time. Every month we add about 150-200 links and periodically purge the bad links. About half of these are free to all. But the topics about selling online are reserved for my paid subscribers. (I have to make a living, you understand.) You can search the annotated links database using the search form at the top left of every page in the site.
Tuesday, November 24, 2009
100$ - Personal websites now available
Custom Website Design
Design is an important part of any website. You want to project a good image to your clients. You want to let them know you are up to date and successful.
The way to do this is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read.
Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow.
Our clients provide us with information about their business. No one knows your business better than you do. Once we have your information, we will take if from there. Our job is to make it easy for you. We know you need to spend your time taking care of your business.
We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.
One of the great things about a website is you can update it, add or change information whenever you have the need.
We never charge for a consultation. Why not call us today to find out what we can do for you.
Click here to view examples of our work.
Design is an important part of any website. You want to project a good image to your clients. You want to let them know you are up to date and successful.
The way to do this is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read.
Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow.
Our clients provide us with information about their business. No one knows your business better than you do. Once we have your information, we will take if from there. Our job is to make it easy for you. We know you need to spend your time taking care of your business.
We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.
One of the great things about a website is you can update it, add or change information whenever you have the need.
We never charge for a consultation. Why not call us today to find out what we can do for you.
Click here to view examples of our work.
Friday, October 23, 2009
Travel - Rio De Janeiro
Rio de Janeiro Sparkling waters, beautiful people, historic neighborhoods and museums, mixed with rich sounds of Samba and a thriving nightlife have all come to give Rio de Janeiro its reputation as one of the most striking cities in the world. More
Iguassu Waterfalls The Iguassu Falls and National Park offer the visitor an experience one-on-one with nature. Explore one of the world's greatest waterfalls on foot or from a boat that gives you a view of the water falling from below. More
The Amazon The Amazon houses the most diverse collection of plants and animals in the world- containing 10% of the worlds species and 20% of all higher plant and bird species. The Amazon also contains within its waters an estimated 2000 species of fish. It stretches across 2.3 million square miles, making it also the largest tropical rainforest in the world, covering over 9 countries. More
The Pantanal The Pantanal! Almost 10 times the size of the Everglades and the world's largest freshwater wetland, it is also one of the world's most active habitats. Unlike in the Amazon, where the animals are hidden out of view, here in the pantanal the wetland bursts with wildlife: jaguars, giant otters, anacondas, caimans, hawks, kites, Marsh deer, Tapirs, egrets, herons, ibis, roseate spoonbills- the list goes on and on! More
Salvador de Bahia The city of Salvador and the region of Bahia are some of the most interesting highlights of Brazil. Here, a colorful, historic city is situated near miles of amazing beaches and coastline. More
Sao Paulo The metropolis of Sao Paulo is the biggest city in Brazil. Sao Paulo is also the commercial and business capital of Brazil. There are a few interesting sights in Sao Paulo for the tourist to visit. More
Brasilia This city is the site of the greatest city planning project in the world. Brasilia became the capital of Brazil and has beautiful architecture by Oscar Neidermeyer. More
Recife The city of Recife and the Northeastern coast of Brazil are destinations that have much to offer the tourist. Never-ending beaches, brazillian culture, people, and foods are just some of the highlights of your visit. More
Fortaleza The large city of Fortaleza is bustling with spirit and is a gateway to miles and miles of beaches. Combine the the urban, colorful city feel, with the best urban beaches, and throw in some quiet villages for a complete experience in Fortaleza. Further Information
Fernando de Noronha The world-renowned archipelago of Fernando de Noronha is a beautiful place to visit on you Brazilian vacation. Diving is the most popular activity on the island, but sightseeing and relaxing on the beach are popular secondary occupations on this collection of beautiful islands. Further Information
Iguassu Waterfalls The Iguassu Falls and National Park offer the visitor an experience one-on-one with nature. Explore one of the world's greatest waterfalls on foot or from a boat that gives you a view of the water falling from below. More
The Amazon The Amazon houses the most diverse collection of plants and animals in the world- containing 10% of the worlds species and 20% of all higher plant and bird species. The Amazon also contains within its waters an estimated 2000 species of fish. It stretches across 2.3 million square miles, making it also the largest tropical rainforest in the world, covering over 9 countries. More
The Pantanal The Pantanal! Almost 10 times the size of the Everglades and the world's largest freshwater wetland, it is also one of the world's most active habitats. Unlike in the Amazon, where the animals are hidden out of view, here in the pantanal the wetland bursts with wildlife: jaguars, giant otters, anacondas, caimans, hawks, kites, Marsh deer, Tapirs, egrets, herons, ibis, roseate spoonbills- the list goes on and on! More
Salvador de Bahia The city of Salvador and the region of Bahia are some of the most interesting highlights of Brazil. Here, a colorful, historic city is situated near miles of amazing beaches and coastline. More
Sao Paulo The metropolis of Sao Paulo is the biggest city in Brazil. Sao Paulo is also the commercial and business capital of Brazil. There are a few interesting sights in Sao Paulo for the tourist to visit. More
Brasilia This city is the site of the greatest city planning project in the world. Brasilia became the capital of Brazil and has beautiful architecture by Oscar Neidermeyer. More
Recife The city of Recife and the Northeastern coast of Brazil are destinations that have much to offer the tourist. Never-ending beaches, brazillian culture, people, and foods are just some of the highlights of your visit. More
Fortaleza The large city of Fortaleza is bustling with spirit and is a gateway to miles and miles of beaches. Combine the the urban, colorful city feel, with the best urban beaches, and throw in some quiet villages for a complete experience in Fortaleza. Further Information
Fernando de Noronha The world-renowned archipelago of Fernando de Noronha is a beautiful place to visit on you Brazilian vacation. Diving is the most popular activity on the island, but sightseeing and relaxing on the beach are popular secondary occupations on this collection of beautiful islands. Further Information
Sunday, September 20, 2009
Thursday, August 20, 2009
Business
Internet Business Strategy
We help in determining how best to reach your customer base.
Our Developers strives to understand and help develop your internet business strategy so that your company can maximize its Return on Investment. Here, we make sure that our technology solutions deliver tangible business results through realizing your company’s strategic vision.
_________________________________________________
EFFECTIVE USE OF WEB TECHNOLOGY FOR YOUR BUSINESS.
Before developing a comprehensive internet business plan, We analyzes your company’s market positioning strategy to determine the tools required to best reach your customer base with your value proposition. We help you determine the development criteria for your website and provide, in-house, the tools and expertise needed to effectively communicate with your target audience.
We use several high-impact tools that enable you to increase the profitability of your e-commerce business.
At our Development Center, we use several high-impact tools that enable you to increase the profitability of your e-commerce business. Using a sophisticated array of online tracking software packages, we monitor your website’s traffic to better understand how visitors are finding your business, where they are logging in from, and what pages they are spending the most time browsing. We help you understand and use this information to refine your website’s message to better communicate with your customer base.
Audience Analysis | Search Engine Marketing | Advertising We give you the tools and experience needed to turn your strategic vision into market share growth and greater profitability. The way to do Business is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read. Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow. We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers. 
Developing an effective, long-term internet business strategy is a collaborative process starting with the creation of a well-defined message to your target audience. Once your company’s message is in place, Web Advanced assists you in marketing your brand via your company’s website to maximize your market share. Critical to this process is the creation of a constructive and viable business roadmap emphasizing the achievement of current and future goals. Web Advanced then customizes your website to meet the goals established in your company’s roadmap.
Monday, August 17, 2009
All Websites Needs - SEO
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Sunday, August 16, 2009
Internet Marketing - Online
One of our readers, Mike, recently wrote us to ask, "As a total IM newbie, would it be better for me to start with a regular website or on Ebay?"
Excellent question, Mike.
There are pros and cons with both eBay businesses and regular Internet marketing businesses. Both can lead to successful online careers. But which one is best depends on YOU -- your skill set, your personality, what you want from your online business and so on.
Here are some tips to help you figure out if you're better suited for a "regular" Internet business -- or have the entrepreneurial mindset of a successful eBay seller...
You should consider starting with eBay if you:
Have ZERO computer skills -- With eBay, you don't have to know the first thing about website design or HTML to get started. eBay provides you with all the easy-to-use tools you need to list your items for auction and start selling right away.
Can't spend a huge amount of time up-front on your business -- A regular Internet business takes a lot of time to set up -- as much as 40 hours a week if you want to get it off the ground in a month or two.
But with eBay, you can skip a lot of the set-up process and get started almost overnight!
CAN spend a few hours on your business, several days a week -- To be a successful eBay seller, you have to make it part of your weekly routine.
You need to set aside some time to source your products, create your listings, and prepare your items for shipment (assuming you're not using a drop shipper). None of these chores takes a huge amount of time -- but they MUST be done consistently if you want your eBay business to thrive.
Don't have much money to spend up front -- With eBay, you don't have to pay for things like hosting, web design (assuming you're not going to do it yourself), product development, or advertising.
It only costs a dollar or two to set up a regular eBay auction listing -- how's that for a low start-up cost?
Are looking for a steady, reliable source of income -- eBay businesses -- unlike "regular" ones -- aren't affected by external factors such as algorithm changes by the search engines.
With a regular business, you can be sitting pretty in the #1 spot for your best keywords -- then find yourself dropped to the 40th page of results overnight! (If you're a smart search marketer, you can drastically reduce the chances of this happening to you. But it does take a lot of time and effort to stay on top of what's happening in the search engine world.)
Want to start making money RIGHT AWAY! You can get your items listed on eBay and start making money TODAY, if you want. You won't make a million dollars overnight, but you can achieve a dependable stream of income in a very short time.
Does that sound like you? Compare it to the alternative...
You should consider starting with a "regular" Internet business if you:
Know your way around a computer -- You certainly don't HAVE to have any computer skills to start your own Internet marketing business, but it helps. At the very least, it shortens the amount of time you have to spend learning how to set up and market your business.
Are eager to learn a LOT of new stuff in a very short time -- This goes hand in hand with our first point. Unless you're already a marketing savvy computer genius, you will have a fairly steep learning curve ahead of you.
(But then, most successful online business owners think that's all part of the fun.)
Are prepared to spend a LOT of time on your business in the initial development stages -- Yes, some people are able to have an online business up and running in a matter of days. But these tend to be people who are computer savvy and already know the basics of Internet marketing, or take part in an accelerated success clinic like our 5-Day Extreme Business Launching Clinic.
.... Or they're just lucky. That certainly happens, too.
But if you don't know the first thing about keyword research, HTML, web design, copywriting, or marketing strategies like pay-per-click and search engine optimizing, launching your business will probably take several months of round-the-clock work.
Love the idea of setting a business up... and then just walking away -- This is where all that hard work proves worth it!
Unlike an eBay business, which requires regular work on a weekly basis, once your "regular" Internet business is fully set up, you can automate it almost completely and it'll keep churning out the profits whether you've got your hands on the wheel or not.
... As you can see, both options have their pros and cons. (We'd say the pros outweigh the cons in both cases, though!)
Thursday, August 13, 2009
Marketing of the Day
Agent Marketing Challenges and How to Overcome Them
New agents face a variety of challenges that are unique to their industry. In this article, we will discuss some of the biggest obstacles to self-promotion, and what you can do to overcome them.
In Real Estate Marketing, Aim for the Response
Before you start promoting yourself and your business, you need to identify the type of response you want. This is the first step to a successful marketing program.
The Importance of Listing Language
How you describe your listings goes a long way in getting buyers to visit. Here are some tips for adding some much-needed punch to your property descriptions.
Where Real Estate Marketers Go Wrong
It's hard to set yourself apart from the competition. I know that. But if you want to get people's attention (and, more importantly, their business), you need to distinguish yourself from other agents.
Agent Marketing With Testimonials
Do you incorporate client testimonials within your marketing program? If not, you should start. It's a great way to encourage trust and make people more likely to contact you.
10 Ways to Improve Your Marketing
It's easy to get complacent with your promotional efforts. But it's also dangerous. This article will help you break through marketing "plateaus" by giving you ten ideas for improvement.
Wednesday, August 12, 2009
Monday, August 10, 2009
Promotional Marketing Ideas
- Offer something free:
- A consultation
- A gift
- Seminars
- Product Demonstration
- Distribute cards where the customer gets something free after a certain number of purchases.
- Have a sale
- Cross promote in or on products of other businesses that target your market. You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, "Having trouble reading the text? Come see us." and small print notes in new eye glass cases that reads, "Put your new glasses to good use..."
- Offer a discount to a target group:
- Offer special pricing to a specific club
- Offer a discount to event attendees
- Give out coupons for the completion of a survey
- Have a special promotion just for your best customers.
- Hold a contest.
- Place balloons outside of your store.
- Make a decorative scene on the top of or inside your store.
- Hold an event outside your store or invite a non-profit group to hold an even outside your store.
- Place a sign on top of or on the sides of your car while parked near your place of business.
- Have a banner printed to announce a special sale or promotion.
- Have ready-to-launch promotions stored up for when neighboring stores have a large advertised sale so you can catch some of the extra traffic.
- Offer samples or refreshments in your store.
Print Marketing Ideas
- Design attractive business cards:
- Hand out your business card to anyone who may need to contact you.
- Give those close to you, business wise or personally a few business cards so they can hand them out when they meet someone in need of your product.
- Always have your business cards with you.
- Place a special offer or product information on the back of your business cards.
- Give a client a few extra business cards with their name written on the back. Offer to give your client something free if they give the card to a friend and the friend brings the card in. You could offer a special discount to their friend also.
- Have a brochure to handout to potential customers. Also make brochures of new products and services to send to past customers.
- Send branded calendars to select customers.
- Postcards can be one of the more affordable ways to get a new product or service in front of the eyes of past customers.
- Send a postcard instead of a letter, they are cheaper, already opened and can be seen by everyone who handles the mail.
- Buy newspaper advertising space.
- Advertise in coupon books.
- Submit a press release for a new product, promotion or milestone.
- Submit articles to industry publications.
- Write a book.
- Publish and distribute a journal or newsletter.
Relationship Marketing Ideas
Maintain and improve your relationship with your past customers. Market to existing customers.
- Begin forming relationships with potential customers.
- Participate in a trade show, get a booth or at least attend them and talk to people.
- Hold open panel business forums that appeal to your potential customer groups.
- Offer free informational pamphlets in your store or at events.
- Keep your information simple and understandable so your customers can easily grasp the knowledge you have for them.
- Use examples instead of just numbers and statistics.
- Send your customers a newsletter (mail and email)
- Keeps your business in the front of their mind
- Generate repeat business
- Generate referrals
- Send your customers holiday or birthday cards.
- Send your best customers hand written letters.
- Help further your customers knowledge by sending them a tips or advice bulletin.
- Send informational brochures when a new product or service that they may be interested in comes out.
- Send updates on industry news that may be beneficial to your clients.
- Help your customers look good by offering your services to help them in a meeting, seminar or other event.
- Ask your customers how you can better server them, listen to them and make the changes necessary.
- Get written testimonials from some of your customers and put them up in your store or online.
- Place your contact information on the products you sale so the customer always knows how to get in touch with you.
- Setup a suggestion box (offline, online or both).
- Ask for recommendations and new ideas from customers and employees.
- Ask a group of customer or employees to be a part of your advisory panel and run new products, services and pricing by them.
- Throw a party or special event for your best customers.
Business Networking Ideas
Form a network with businesses marketing to the same target market as yourself. Learn about one another's products/services and generate permission based (a customer who is looking forward to being contacted by you) leads for one another.
- Hold a community marketing forum and invite small business owners to join you in discussing business ideas.
- Find other business professionals to network with at:
- Chamber of Commerce meetings
- Trade Shows
- Trade Associations
- Industry Events
- Clubs
- Networking Organizations
- Be selective about who you network with.
- Meet with your business network partners often.
- Send your business network partners lots of referrals.
- Talk with everyone you meet about your business. You'd be surprised how many others are also looking for people to help them increase their business. You also may find businesses with the same target market in places you never would have expected.
- Creating a business marketing referral network helps generate permission based leads, new marketing ideas and the possibilities for joint advertising campaigns.
Thursday, August 6, 2009
Very Interesting
Sometime in the New Year, the city will be holding an open house to unveil the ideas brought her bChris Fields—ideas on branding the city to attract investors, tourists and resident to Castlegar.Before the open house takes place, though, I have a plea—please, oh please, keep your eyes on the prize as you judge what’s on offer.
There are two fundamental rules that apply to both journalism and marketing: you have a maximum of 10 seconds to nab your reader’s attention before it strays elsewhere, and; know your audience.
Think of an auditorium that’s full to capacity, but in which the performance has not yet begun. All the slogans, taglines, advertisements, billboards and ballcaps we see and hear every day are like the buzz of conversation in the auditorium—they all blend into a single, inarticulate hum from which you might garner a word or two here or there, but never any meaning.
Marketing, like headlines, should be the shouted, “Hey you!” in that auditorium that makes everyone (or at least those within earshot) stand up and take notice—without it, no matter how good or well crafted your message, you simply won’t be heard.
This is why branding matters—it’s the hey-you that sets you (or your city) out from the crowd. You don’t have to like the phrase, or consider the yelling approach a true reflection of yourself—you just have to get everyone’s attention so they’ll hear what you have to say.
This is true of branding as well. You may be conservative, mild, even a little timid—but if your branding reflects that, then you’ve wasted time, money and resources branding yourself at all.
“We have pretty rivers and trees,” may be true enough, but at the end of the day, it won’t be noticed and your city will fade into oblivion, if it hasn’t already. So when you head to the open house, don’t focus on whether the advertisements give you a warm, fuzzy feeling, or even whether they describe Castlegar as you know it—instead, ask yourself if they hit that hey-you high that will make them effective and meaningful in a global media auditorium long since full past capacity.
Wednesday, August 5, 2009
The Marketing Relevance Imperative
Unprecedented access to information and new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease. In most cases, when given the choice, they choose to skip these messages. Whether it's using Tivo to zap television commercials or software to block online ads and email marketing, they're sending a message to all marketers: get relevant or we'll ignore you. While the noise level of marketing messages reaches an all time high and audiences become more and more fragmented, some marketers have reacted by turning up the volume and, at times, engaging in practices with questionable ethics, while others have chosen to become more relevant.
Monday, August 3, 2009
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