Tuesday, November 24, 2009
100$ - Personal websites now available
Design is an important part of any website. You want to project a good image to your clients. You want to let them know you are up to date and successful.
The way to do this is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read.
Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow.
Our clients provide us with information about their business. No one knows your business better than you do. Once we have your information, we will take if from there. Our job is to make it easy for you. We know you need to spend your time taking care of your business.
We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.
One of the great things about a website is you can update it, add or change information whenever you have the need.
We never charge for a consultation. Why not call us today to find out what we can do for you.
Click here to view examples of our work.
Friday, October 23, 2009
Travel - Rio De Janeiro
Iguassu Waterfalls The Iguassu Falls and National Park offer the visitor an experience one-on-one with nature. Explore one of the world's greatest waterfalls on foot or from a boat that gives you a view of the water falling from below. More
The Amazon The Amazon houses the most diverse collection of plants and animals in the world- containing 10% of the worlds species and 20% of all higher plant and bird species. The Amazon also contains within its waters an estimated 2000 species of fish. It stretches across 2.3 million square miles, making it also the largest tropical rainforest in the world, covering over 9 countries. More
The Pantanal The Pantanal! Almost 10 times the size of the Everglades and the world's largest freshwater wetland, it is also one of the world's most active habitats. Unlike in the Amazon, where the animals are hidden out of view, here in the pantanal the wetland bursts with wildlife: jaguars, giant otters, anacondas, caimans, hawks, kites, Marsh deer, Tapirs, egrets, herons, ibis, roseate spoonbills- the list goes on and on! More
Salvador de Bahia The city of Salvador and the region of Bahia are some of the most interesting highlights of Brazil. Here, a colorful, historic city is situated near miles of amazing beaches and coastline. More
Sao Paulo The metropolis of Sao Paulo is the biggest city in Brazil. Sao Paulo is also the commercial and business capital of Brazil. There are a few interesting sights in Sao Paulo for the tourist to visit. More
Brasilia This city is the site of the greatest city planning project in the world. Brasilia became the capital of Brazil and has beautiful architecture by Oscar Neidermeyer. More
Recife The city of Recife and the Northeastern coast of Brazil are destinations that have much to offer the tourist. Never-ending beaches, brazillian culture, people, and foods are just some of the highlights of your visit. More
Fortaleza The large city of Fortaleza is bustling with spirit and is a gateway to miles and miles of beaches. Combine the the urban, colorful city feel, with the best urban beaches, and throw in some quiet villages for a complete experience in Fortaleza. Further Information
Fernando de Noronha The world-renowned archipelago of Fernando de Noronha is a beautiful place to visit on you Brazilian vacation. Diving is the most popular activity on the island, but sightseeing and relaxing on the beach are popular secondary occupations on this collection of beautiful islands. Further Information
Sunday, September 20, 2009
Thursday, August 20, 2009
Business
We help in determining how best to reach your customer base.
Our Developers strives to understand and help develop your internet business strategy so that your company can maximize its Return on Investment. Here, we make sure that our technology solutions deliver tangible business results through realizing your company’s strategic vision.
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EFFECTIVE USE OF WEB TECHNOLOGY FOR YOUR BUSINESS.
Before developing a comprehensive internet business plan, We analyzes your company’s market positioning strategy to determine the tools required to best reach your customer base with your value proposition. We help you determine the development criteria for your website and provide, in-house, the tools and expertise needed to effectively communicate with your target audience.
We use several high-impact tools that enable you to increase the profitability of your e-commerce business.
At our Development Center, we use several high-impact tools that enable you to increase the profitability of your e-commerce business. Using a sophisticated array of online tracking software packages, we monitor your website’s traffic to better understand how visitors are finding your business, where they are logging in from, and what pages they are spending the most time browsing. We help you understand and use this information to refine your website’s message to better communicate with your customer base.
Audience Analysis | Search Engine Marketing | Advertising Developing an effective, long-term internet business strategy is a collaborative process starting with the creation of a well-defined message to your target audience. Once your company’s message is in place, Web Advanced assists you in marketing your brand via your company’s website to maximize your market share. Critical to this process is the creation of a constructive and viable business roadmap emphasizing the achievement of current and future goals. Web Advanced then customizes your website to meet the goals established in your company’s roadmap. We give you the tools and experience needed to turn your strategic vision into market share growth and greater profitability. The way to do Business is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read. Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow. We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.
Monday, August 17, 2009
All Websites Needs - SEO
Sunday, August 16, 2009
Internet Marketing - Online
Thursday, August 13, 2009
Marketing of the Day
Wednesday, August 12, 2009
Monday, August 10, 2009
Promotional Marketing Ideas
- Offer something free:
- A consultation
- A gift
- Seminars
- Product Demonstration
- Distribute cards where the customer gets something free after a certain number of purchases.
- Have a sale
- Cross promote in or on products of other businesses that target your market. You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, "Having trouble reading the text? Come see us." and small print notes in new eye glass cases that reads, "Put your new glasses to good use..."
- Offer a discount to a target group:
- Offer special pricing to a specific club
- Offer a discount to event attendees
- Give out coupons for the completion of a survey
- Have a special promotion just for your best customers.
- Hold a contest.
- Place balloons outside of your store.
- Make a decorative scene on the top of or inside your store.
- Hold an event outside your store or invite a non-profit group to hold an even outside your store.
- Place a sign on top of or on the sides of your car while parked near your place of business.
- Have a banner printed to announce a special sale or promotion.
- Have ready-to-launch promotions stored up for when neighboring stores have a large advertised sale so you can catch some of the extra traffic.
- Offer samples or refreshments in your store.
Print Marketing Ideas
- Design attractive business cards:
- Hand out your business card to anyone who may need to contact you.
- Give those close to you, business wise or personally a few business cards so they can hand them out when they meet someone in need of your product.
- Always have your business cards with you.
- Place a special offer or product information on the back of your business cards.
- Give a client a few extra business cards with their name written on the back. Offer to give your client something free if they give the card to a friend and the friend brings the card in. You could offer a special discount to their friend also.
- Have a brochure to handout to potential customers. Also make brochures of new products and services to send to past customers.
- Send branded calendars to select customers.
- Postcards can be one of the more affordable ways to get a new product or service in front of the eyes of past customers.
- Send a postcard instead of a letter, they are cheaper, already opened and can be seen by everyone who handles the mail.
- Buy newspaper advertising space.
- Advertise in coupon books.
- Submit a press release for a new product, promotion or milestone.
- Submit articles to industry publications.
- Write a book.
- Publish and distribute a journal or newsletter.
Relationship Marketing Ideas
Maintain and improve your relationship with your past customers. Market to existing customers.
- Begin forming relationships with potential customers.
- Participate in a trade show, get a booth or at least attend them and talk to people.
- Hold open panel business forums that appeal to your potential customer groups.
- Offer free informational pamphlets in your store or at events.
- Keep your information simple and understandable so your customers can easily grasp the knowledge you have for them.
- Use examples instead of just numbers and statistics.
- Send your customers a newsletter (mail and email)
- Keeps your business in the front of their mind
- Generate repeat business
- Generate referrals
- Send your customers holiday or birthday cards.
- Send your best customers hand written letters.
- Help further your customers knowledge by sending them a tips or advice bulletin.
- Send informational brochures when a new product or service that they may be interested in comes out.
- Send updates on industry news that may be beneficial to your clients.
- Help your customers look good by offering your services to help them in a meeting, seminar or other event.
- Ask your customers how you can better server them, listen to them and make the changes necessary.
- Get written testimonials from some of your customers and put them up in your store or online.
- Place your contact information on the products you sale so the customer always knows how to get in touch with you.
- Setup a suggestion box (offline, online or both).
- Ask for recommendations and new ideas from customers and employees.
- Ask a group of customer or employees to be a part of your advisory panel and run new products, services and pricing by them.
- Throw a party or special event for your best customers.
Business Networking Ideas
Form a network with businesses marketing to the same target market as yourself. Learn about one another's products/services and generate permission based (a customer who is looking forward to being contacted by you) leads for one another.
- Hold a community marketing forum and invite small business owners to join you in discussing business ideas.
- Find other business professionals to network with at:
- Chamber of Commerce meetings
- Trade Shows
- Trade Associations
- Industry Events
- Clubs
- Networking Organizations
- Be selective about who you network with.
- Meet with your business network partners often.
- Send your business network partners lots of referrals.
- Talk with everyone you meet about your business. You'd be surprised how many others are also looking for people to help them increase their business. You also may find businesses with the same target market in places you never would have expected.
- Creating a business marketing referral network helps generate permission based leads, new marketing ideas and the possibilities for joint advertising campaigns.
Thursday, August 6, 2009
Very Interesting
Before the open house takes place, though, I have a plea—please, oh please, keep your eyes on the prize as you judge what’s on offer.
There are two fundamental rules that apply to both journalism and marketing: you have a maximum of 10 seconds to nab your reader’s attention before it strays elsewhere, and; know your audience.
Think of an auditorium that’s full to capacity, but in which the performance has not yet begun. All the slogans, taglines, advertisements, billboards and ballcaps we see and hear every day are like the buzz of conversation in the auditorium—they all blend into a single, inarticulate hum from which you might garner a word or two here or there, but never any meaning.
Marketing, like headlines, should be the shouted, “Hey you!” in that auditorium that makes everyone (or at least those within earshot) stand up and take notice—without it, no matter how good or well crafted your message, you simply won’t be heard.
This is why branding matters—it’s the hey-you that sets you (or your city) out from the crowd. You don’t have to like the phrase, or consider the yelling approach a true reflection of yourself—you just have to get everyone’s attention so they’ll hear what you have to say.
This is true of branding as well. You may be conservative, mild, even a little timid—but if your branding reflects that, then you’ve wasted time, money and resources branding yourself at all.
“We have pretty rivers and trees,” may be true enough, but at the end of the day, it won’t be noticed and your city will fade into oblivion, if it hasn’t already. So when you head to the open house, don’t focus on whether the advertisements give you a warm, fuzzy feeling, or even whether they describe Castlegar as you know it—instead, ask yourself if they hit that hey-you high that will make them effective and meaningful in a global media auditorium long since full past capacity.
Wednesday, August 5, 2009
The Marketing Relevance Imperative
Monday, August 3, 2009
Sunday, August 2, 2009
Content Management
Great - Websites
Current Customer
Since 2005
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www.datevista.com
Current Customer
Since 2005
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www.jmgroupsusa.com
Current Customer
Since 2008
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Thursday, July 30, 2009
Feedback - Let us Know how this blog is helping you
Look at This
The "Quality Score Experts".
Our managers are up to date with the latest quality score changes that can save you significant cost per click in your Google Adwords campaign.
1-800 Call Tracking
Reciprocal Consulting offers phone call tracking mechanism that is the perfect solution to track off-site campaign effectiveness.
No limits on numbers of keywords or ad groups
Beware of companies who offer low prices but limit the number of keywords or ad groups that you can have in your account. These are success limiting constraints that result in higher costs long-term. Our clients have no limits on the number of keywords or ad groups that we manage.
Click Fraud Monitoring and Detection.
We monitor client campaigns for click fraud, and we have been successful in getting our clients a refund in cases where click fraud has been detected.
Precise attention to detail.
If you're tired of showing up for the wrong keywords, misspelled ads, and landing pages that don't "land," then you need a pay per click management firm who cares as much as you do.
Multiple sets of eyes on every campaign.
Each client's account undergoes daily maintenance with redundant measures to ensure proper functionality and increased ROI.
We take a "Team Approach" to campaign optimization.
Because no "one person" has knowledge and experience in every field, our managers meet every morning to discuss each client's account and what can be done to improve conversion rates.
"Client Centered" customer service.
When you become a client, you will have a campaign manager that responds quickly to your needs and promotes a feedback loop to increase the effectiveness of your pay per click campaign.
Low Rates, High Levels of Success.
We are able to maintain high levels of success while still charging some of the lowest fees in our industry.
No Outsourcing.
While we understand the value of outsourcing for certain types of work, none of our pay per click management or maintenance is outsourced. All work is performed by qualified account managers located here, in the United States of America.
Additional Free Services Included With PPC Management
We provide the following services, at no charge, along with your PPC Management:
Server Uptime Monitors
Expert Google Analytics Installation with goals and lead funnels
Advanced Webforms with exact keyword/url tracking
24/7 web lead database backups
1-800 numbers with call tracking
Website Optimizer setup and tests (after 3-6 months)
Wednesday, July 29, 2009
Business - Great Ideas
Google indexes pages on the Web by using what are commonly known as "spiders", "crawlers", or "robots".
Google's famous search engine spider, GoogleBot, uses links on web pages as a sort of freeway. It travels from site to site by following links. When Google finds a new web page, Google will "crawl" the code on the page and transport it back to its datacenter. Google's "FreshBot" may visit "indexed websites" everyday in order to keep the index fresh. How often this is done varies wildly, is often speculated, and varies from site to site.
Google's database maintain billions of pages. They use a proprietary formula (or alogorithm) to "score" the relevancy of websites for each search query. The highest ranking, or "most relevant" websites for a specific query are listed first in the search results.
Take for example the search query "Tiger Woods". Imagine Google maintains two pages in it's index containing the name "Tiger Woods" (in reality it would have hundreds of thousands).
Now imagine the first page displays the following headline, "Tiger Woods Wins Green Jacket". The second page it titled "Greg Norman wins US Open", but mentions Tiger's name (in passing) in the text of the article. Google will most likely rank the first page as "more relevant". The first page would appear above the second in the search results. Some other factors that seem to be major contributing factors in the algorithm of Google and other major search enignes include:
Keyword-rich, visible, on-page content in the form of paragraphs of complete sentences (not keyword after keyword separated by commas. This should be informative, descriptive text using words pertaining to your business.)
Keywords in the title tag
Keywords in the description tag
The number of web pages out on the Web that are linking to your site
The quality of the web pages out on the Web that are linking to your site
The number of links on a page
The keyword density of any particular section of text
Google awards "points" for how often keywords are mentioned, how prominent they are on the page and the location on the page. It is important not to overdo repetitive keywords… Google filters these sites out as "keyword spamming".
It is important to design your site with clean code. For the most part, the more text you have on your site, the better you will rank. This is because Google believes you are providing good information to you visitors. In essence, you are becoming an authority on a topic.
Business Tips of the day
Marketing is a science. To do it effectively requires hard data and research. A business needs to know if its marketing plan is working and whether it can be improved. In the world of advertising, doing things the way they've always been done is a surefire way to start losing customers.
AB split testing is one way to analyze your marketing efforts. AB split testing involves separating similar customers into two groups and offering each a different marketing approach. Analyzing their reactions directs you towards the strategy that generates the most revenue through the highest conversion rate.
Your conversion rate tells you how many website visitors are actually becoming customers. The more effective your marketing strategy is, the higher your conversion rate. Continuous review and adjustment keeps your conversion rate high.
Through AB split testing, you can learn about the behavior and preferences of your target market. You can then customize your marketing campaign to suit the tastes of your customers. Reaching your customers with their own language is the most effective marketing technique.
AB split testing also improves the cost-efficiency of your marketing campaign. Instead of spending advertising dollars on marketing that generates little return, you can maximize the return on your investment. The highest impact for the smallest budget should be the goal of your marketing plan.
Using AB split testing lets you test your ideas on a small scale before spending money and time marketing to a larger audience. It takes online marketing out of the realm of hunches and opinions and bases your plan on what actually works.
Tuesday, July 28, 2009
Time to make good money - you must have for your business
Qualifying for a Google AdSense Account
Google AdSense is not the only program out there, but it is by far the most popular and it's free. Your blog or website must meet AdSense guidelines by providing content that's acceptable toGoogle.
You can't qualify for a Google Ad Sense account until your website or blog is already in place with content. So you need to get the blogs for your free online businesses set up before you can take this step.
Google AdSense issues its payouts each time you reach at least $100 or monthly, whichever occurs sooner. It's very important that you follow the AdSense guidelines to the letter, otherwise you risk losing any earnings you've already accrued.
What is Google AdSense?
Google AdSense is Google's online advertising program in which advertisers agree to have their ads placed on websites and blogs that contain content that's relevant to the advertiser's business. For example, if you had a blog on cars, those who were advertising items related to cars, such as accessories and car parts would want to advertise on your blog.
With Google AdSense, Google does all the work for you. If you don't like one or more advertisers whose ads are being placed on your blog, you can block that advertiser from having ads displayed on your blog.
Qualifying for a Google AdSense Accoun
Sunday, July 26, 2009
You must read this... .. . .
Learn the “rules of the road” of email marketing and online surveys
How do you make the most of email marketing and online surveys as powerful tools for your business? Our "best practices" interactive webinar series is designed to help you do just that. Join us live as we discuss key topics to make your communications more effective. Or, if you prefer, you can choose our pre-recorded versions and learn at your own pa
We need Google - Great for your Business
Don't you love google?
Saturday, July 25, 2009
More info
he notion of social web and how companies can engage is as multi-faceted as anything I’ve seen in my 12+years of marketing online. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it’s to better connect with customers, attract more media attention or crowdsource product ideas, social web participation can offer many benefits.
This understanding of different perspectives and methods leads us to a new TopRank Reader Poll that considers the many different approaches companies may take towards social media. As a poll, it’s only a snapshot in time, but the results will be of great interest to all who participate. Please select up to 1 “best” answer: