We need Google - Great for your Business

1. They made the Web easier to use with Google Search. There were search engines before Google (I worked for one such), but Google seemed to achieve market share where others could not, and has since indexed a greater share of online content. (Now they’re trying to index offline content, too. E.g., through the controversial Google Books project, which of course irks many authors and publishers – all of whom have lost income since the spread of Internet use. Librarians, too, have expressed concern about the value of their own existence.)

2. Leveled the playing field by really enabling the concept of web income opportunities. They did this with the spending and earning of ad dollars, creating a micro-economy online that might eventually rival real-world GDP. Since this is not a closed system (that is, online funds can be moved to the real world), this could be a fundamental reason we’ll never truly have another Great Depression. Small players can build a thriving online business, and that reality was catalyzed by Google.