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Tuesday, November 24, 2009

100$ - Personal websites now available

Custom Website Design

Design is an important part of any website. You want to project a good image to your clients. You want to let them know you are up to date and successful.
The way to do this is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read.
Every website we produce is a custom job for our clients. We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow.
Our clients provide us with information about their business. No one knows your business better than you do. Once we have your information, we will take if from there. Our job is to make it easy for you. We know you need to spend your time taking care of your business.
We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.
One of the great things about a website is you can update it, add or change information whenever you have the need.
We never charge for a consultation. Why not call us today to find out what we can do for you.
Click here to view examples of our work.

Friday, October 23, 2009

Travel - Rio De Janeiro

Rio de Janeiro Sparkling waters, beautiful people, historic neighborhoods and museums, mixed with rich sounds of Samba and a thriving nightlife have all come to give Rio de Janeiro its reputation as one of the most striking cities in the world. More

Iguassu Waterfalls The Iguassu Falls and National Park offer the visitor an experience one-on-one with nature. Explore one of the world's greatest waterfalls on foot or from a boat that gives you a view of the water falling from below. More

The Amazon The Amazon houses the most diverse collection of plants and animals in the world- containing 10% of the worlds species and 20% of all higher plant and bird species. The Amazon also contains within its waters an estimated 2000 species of fish. It stretches across 2.3 million square miles, making it also the largest tropical rainforest in the world, covering over 9 countries. More

The Pantanal The Pantanal! Almost 10 times the size of the Everglades and the world's largest freshwater wetland, it is also one of the world's most active habitats. Unlike in the Amazon, where the animals are hidden out of view, here in the pantanal the wetland bursts with wildlife: jaguars, giant otters, anacondas, caimans, hawks, kites, Marsh deer, Tapirs, egrets, herons, ibis, roseate spoonbills- the list goes on and on! More

Salvador de Bahia The city of Salvador and the region of Bahia are some of the most interesting highlights of Brazil. Here, a colorful, historic city is situated near miles of amazing beaches and coastline. More

Sao Paulo The metropolis of Sao Paulo is the biggest city in Brazil. Sao Paulo is also the commercial and business capital of Brazil. There are a few interesting sights in Sao Paulo for the tourist to visit. More

Brasilia This city is the site of the greatest city planning project in the world. Brasilia became the capital of Brazil and has beautiful architecture by Oscar Neidermeyer. More

Recife The city of Recife and the Northeastern coast of Brazil are destinations that have much to offer the tourist. Never-ending beaches, brazillian culture, people, and foods are just some of the highlights of your visit. More

Fortaleza The large city of Fortaleza is bustling with spirit and is a gateway to miles and miles of beaches. Combine the the urban, colorful city feel, with the best urban beaches, and throw in some quiet villages for a complete experience in Fortaleza. Further Information

Fernando de Noronha The world-renowned archipelago of Fernando de Noronha is a beautiful place to visit on you Brazilian vacation. Diving is the most popular activity on the island, but sightseeing and relaxing on the beach are popular secondary occupations on this collection of beautiful islands. Further Information

Sunday, September 20, 2009

Braz Mia Tours - Success Website we helped

Braz Mia Tours features a wide variety of tours, activities and attractions to make your visit most memorable. Our offers include a Key West Tour, the popular Miami City Tour and Biscayne Bay Cruise as well as the adventurous Everglades Exploration Tour. While in Miami also do not miss the opportunity to go on a one day cruise to the beautiful islands of the Bahamas.

Thursday, August 20, 2009

Business

Internet Business Strategygreat opportunity to show of your business

We help in determining how best to reach your customer base.

Our Developers strives to understand and help develop your internet business strategy so that your company can maximize its Return on Investment. Here, we make sure that our technology solutions deliver tangible business results through realizing your company’s strategic vision.

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EFFECTIVE USE OF WEB TECHNOLOGY FOR YOUR BUSINESS.

Before developing a comprehensive internet business plan, We analyzes your company’s market positioning strategy to determine the tools required to best reach your customer base with your value proposition. We help you determine the development criteria for your website and provide, in-house, the tools and expertise needed to effectively communicate with your target audience.

We use several high-impact tools that enable you to increase the profitability of your e-commerce business.

At our Development Center, we use several high-impact tools that enable you to increase the profitability of your e-commerce business. Using a sophisticated array of online tracking software packages, we monitor your website’s traffic to better understand how visitors are finding your business, where they are logging in from, and what pages they are spending the most time browsing. We help you understand and use this information to refine your website’s message to better communicate with your customer base.



Audience Analysis | Search Engine Marketing | Advertising

Developing an effective, long-term internet business strategy is a collaborative process starting with the creation of a well-defined message to your target audience. Once your company’s message is in place, Web Advanced assists you in marketing your brand via your company’s website to maximize your market share. Critical to this process is the creation of a constructive and viable business roadmap emphasizing the achievement of current and future goals. Web Advanced then customizes your website to meet the goals established in your company’s roadmap.

We give you the tools and experience needed to turn your strategic vision into market share growth and greater profitability.

The way to do Business is with a well designed website that not only reflects your business ideas and goals, but also with a design that incorporates movement and excitement in each page so that it is both noticed and read. Every website we produce is a custom job for our clients.

We never use templates or yesterday's technology. We will design a website that you will be proud of and that will bring you the business that you want and need to grow.

We will provide a draft of your new website. You can then review it and make changes. We will work with you until the website conveys the exact message you want to project to your customers.

Monday, August 17, 2009

All Websites Needs - SEO

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

Sunday, August 16, 2009

Internet Marketing - Online

One of our readers, Mike, recently wrote us to ask, "As a total IM newbie, would it be better for me to start with a regular website or on Ebay?"

Excellent question, Mike.

There are pros and cons with both eBay businesses and regular Internet marketing businesses. Both can lead to successful online careers. But which one is best depends on YOU -- your skill set, your personality, what you want from your online business and so on.

Here are some tips to help you figure out if you're better suited for a "regular" Internet business -- or have the entrepreneurial mindset of a successful eBay seller...


You should consider starting with eBay if you:

Have ZERO computer skills -- With eBay, you don't have to know the first thing about website design or HTML to get started. eBay provides you with all the easy-to-use tools you need to list your items for auction and start selling right away.

Can't spend a huge amount of time up-front on your business -- A regular Internet business takes a lot of time to set up -- as much as 40 hours a week if you want to get it off the ground in a month or two.

But with eBay, you can skip a lot of the set-up process and get started almost overnight!

CAN spend a few hours on your business, several days a week -- To be a successful eBay seller, you have to make it part of your weekly routine.

You need to set aside some time to source your products, create your listings, and prepare your items for shipment (assuming you're not using a drop shipper). None of these chores takes a huge amount of time -- but they MUST be done consistently if you want your eBay business to thrive.

Don't have much money to spend up front -- With eBay, you don't have to pay for things like hosting, web design (assuming you're not going to do it yourself), product development, or advertising.

It only costs a dollar or two to set up a regular eBay auction listing -- how's that for a low start-up cost?

Are looking for a steady, reliable source of income -- eBay businesses -- unlike "regular" ones -- aren't affected by external factors such as algorithm changes by the search engines.

With a regular business, you can be sitting pretty in the #1 spot for your best keywords -- then find yourself dropped to the 40th page of results overnight! (If you're a smart search marketer, you can drastically reduce the chances of this happening to you. But it does take a lot of time and effort to stay on top of what's happening in the search engine world.)

Want to start making money RIGHT AWAY! You can get your items listed on eBay and start making money TODAY, if you want. You won't make a million dollars overnight, but you can achieve a dependable stream of income in a very short time.
Does that sound like you? Compare it to the alternative...

You should consider starting with a "regular" Internet business if you:

Know your way around a computer -- You certainly don't HAVE to have any computer skills to start your own Internet marketing business, but it helps. At the very least, it shortens the amount of time you have to spend learning how to set up and market your business.

Are eager to learn a LOT of new stuff in a very short time -- This goes hand in hand with our first point. Unless you're already a marketing savvy computer genius, you will have a fairly steep learning curve ahead of you.

(But then, most successful online business owners think that's all part of the fun.)

Are prepared to spend a LOT of time on your business in the initial development stages -- Yes, some people are able to have an online business up and running in a matter of days. But these tend to be people who are computer savvy and already know the basics of Internet marketing, or take part in an accelerated success clinic like our 5-Day Extreme Business Launching Clinic.

.... Or they're just lucky. That certainly happens, too.

But if you don't know the first thing about keyword research, HTML, web design, copywriting, or marketing strategies like pay-per-click and search engine optimizing, launching your business will probably take several months of round-the-clock work.

Love the idea of setting a business up... and then just walking away -- This is where all that hard work proves worth it!

Unlike an eBay business, which requires regular work on a weekly basis, once your "regular" Internet business is fully set up, you can automate it almost completely and it'll keep churning out the profits whether you've got your hands on the wheel or not.
... As you can see, both options have their pros and cons. (We'd say the pros outweigh the cons in both cases, though!)

Thursday, August 13, 2009

Marketing of the Day

Agent Marketing Challenges and How to Overcome Them
New agents face a variety of challenges that are unique to their industry. In this article, we will discuss some of the biggest obstacles to self-promotion, and what you can do to overcome them.
In Real Estate Marketing, Aim for the Response
Before you start promoting yourself and your business, you need to identify the type of response you want. This is the first step to a successful marketing program.
The Importance of Listing Language
How you describe your listings goes a long way in getting buyers to visit. Here are some tips for adding some much-needed punch to your property descriptions.
Where Real Estate Marketers Go Wrong
It's hard to set yourself apart from the competition. I know that. But if you want to get people's attention (and, more importantly, their business), you need to distinguish yourself from other agents.
Agent Marketing With Testimonials
Do you incorporate client testimonials within your marketing program? If not, you should start. It's a great way to encourage trust and make people more likely to contact you.
10 Ways to Improve Your Marketing
It's easy to get complacent with your promotional efforts. But it's also dangerous. This article will help you break through marketing "plateaus" by giving you ten ideas for improvement.

Wednesday, August 12, 2009

Real Estate Internet Marketing - 17 Tips

Are you a real estate agent trying to attract more clients online? If so, you've come to the right place. This is one of the largest collections of real estate Internet marketing tips available anywhere, and we add new lessons on a weekly basis!

You can always find the latest Internet marketing tips in the "featured" box below. You can find dozens more as you scroll down the page. All entries include the publication date, and they span from 2006 to the present!

Welcome to my blog series on real estate Internet marketing. This page is an ongoing chronicle of the popular blog series entitled "Real Estate Internet Marketing: 100 Tips in 100 Days."

1. Overcome Internet Skepticism

This blog post discusses the need to remove people's fears and doubts. People are paranoid online, so you need to address this in your real estate Internet marketing program. Here's how to go about it. (December 22, 2006)

2. Focus on Lead Capture

To profit from a real estate Internet marketing program, you need to make every effort to turn website traffic into website leads. Learn how to turn traffic into leads, and leads into clients. (December 23, 2006)

3. Increase Website Usability

If people can't use your website, they can't do what you want them to do. That's the number-law of good usability, and it has everything to do with your real estate Internet marketing success. (December 24, 2006)

4. Minimize Distraction on Your Website

When people land on your website, you have about five seconds to capture their attention before they hit the back button. Distraction, therefore, is the enemy of real estate Internet marketing. (December 26, 2006)

5. Forget You Own Your Website

It's important to review your website once in a while to spot "holes" in your real estate Internet marketing strategy. This article tells you how to view your site like a stranger. (December 27, 2006)

6. Create a Resource Section

When you add valuable resources to your website, you can attract potential clients and search engines at the same time. Here's how to go about it. (December 29, 2006)

7. Be Active Online

Blogs. Forums. Newsletters. Articles. There are plenty of ways for you to be active online. And the more ways you pursue, the better chance people have of finding you. (December 31, 2006)

8. Share Your News Online

Online press releases make a great addition to your real estate Internet marketing program. An online press release can increase your search engine visibility, promote your services and more. (January 3, 2007)

9. Expand Your Website

When you add quality content to your website, you make it more informative to potential clients and more attractive to search engines — two fundamentals of real estate Internet marketing. (January 4, 2007)

10. Advance Your Internet Knowledge

The Internet changes constantly. So to get the most from your Internet marketing program, you have to stay abreast of the latest tools and techniques. (January 6, 2007)

11. Publish Articles Online

Article marketing is a proven way to grow your online presence. Online articles support your Internet marketing program in a number of ways, raning from search engine visibility to PR. (January 9, 2007)

12. Avoid Data Blindness

I know a lot of Internet marketers who focus so heavily on data that they lose sight of the big picture. They forget the whole point of real estate Internet marketing — to attract clients! (January 10, 2007)

13. Blog Regularly

A real estate blog can help support your Internet marketing goals in many ways. A blog can inform readers, add size and value to your website, generate leads, and keep search engines coming back to visit — all at the same time. (January 13, 2007)

14. Blog On Your Own Website

if you're about to start using Blogger, WordPress or Movable Type for the first time, it's best to publish the blog onto your own website, rather than under the blog company's domain. Find out why (January 13, 2007)

15. Add Your Blog to Directories

If the blog directory is a niche directory focused on real estate, it's even better because now the inbound link is relevant to your blog. This helps your real estate Internet marketing program in two ways. (January 15, 2007)

16. Integrate Your Marketing Channels

Real estate Internet marketing should involve multiple channels. For maximum online exposure and lead generation, strive to combine as many online and offline marketing channels as possible. (January 16, 2007)

17. Combine Postcards with Your Website

The previous post on real estate Internet marketing discussed the need for integration. In this post, I'll offer a concrete example of that tactic, using real estate postcards and websites. (January 18, 2007)



Monday, August 10, 2009

Promotional Marketing Ideas


  1. Offer something free:
    • A consultation
    • A gift
    • Seminars
    • Product Demonstration
  2. Distribute cards where the customer gets something free after a certain number of purchases.
  3. Have a sale
  4. Cross promote in or on products of other businesses that target your market. You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, "Having trouble reading the text? Come see us." and small print notes in new eye glass cases that reads, "Put your new glasses to good use..."
  5. Offer a discount to a target group:
    • Offer special pricing to a specific club
    • Offer a discount to event attendees
    • Give out coupons for the completion of a survey
  6. Have a special promotion just for your best customers.
  7. Hold a contest.
  8. Place balloons outside of your store.
  9. Make a decorative scene on the top of or inside your store.
  10. Hold an event outside your store or invite a non-profit group to hold an even outside your store.
  11. Place a sign on top of or on the sides of your car while parked near your place of business.
  12. Have a banner printed to announce a special sale or promotion.
  13. Have ready-to-launch promotions stored up for when neighboring stores have a large advertised sale so you can catch some of the extra traffic.
  14. Offer samples or refreshments in your store.

Print Marketing Ideas

  1. Design attractive business cards:
    • Hand out your business card to anyone who may need to contact you.
    • Give those close to you, business wise or personally a few business cards so they can hand them out when they meet someone in need of your product.
    • Always have your business cards with you.
    • Place a special offer or product information on the back of your business cards.
    • Give a client a few extra business cards with their name written on the back. Offer to give your client something free if they give the card to a friend and the friend brings the card in. You could offer a special discount to their friend also.
  2. Have a brochure to handout to potential customers. Also make brochures of new products and services to send to past customers.
  3. Send branded calendars to select customers.
  4. Postcards can be one of the more affordable ways to get a new product or service in front of the eyes of past customers.
  5. Send a postcard instead of a letter, they are cheaper, already opened and can be seen by everyone who handles the mail.
  6. Buy newspaper advertising space.
  7. Advertise in coupon books.
  8. Submit a press release for a new product, promotion or milestone.
  9. Submit articles to industry publications.
  10. Write a book.
  11. Publish and distribute a journal or newsletter.

Relationship Marketing Ideas

Maintain and improve your relationship with your past customers. Market to existing customers.

  1. Begin forming relationships with potential customers.
  2. Participate in a trade show, get a booth or at least attend them and talk to people.
  3. Hold open panel business forums that appeal to your potential customer groups.
  4. Offer free informational pamphlets in your store or at events.
  5. Keep your information simple and understandable so your customers can easily grasp the knowledge you have for them.
  6. Use examples instead of just numbers and statistics.
  7. Send your customers a newsletter (mail and email)
    • Keeps your business in the front of their mind
    • Generate repeat business
    • Generate referrals
  8. Send your customers holiday or birthday cards.
  9. Send your best customers hand written letters.
  10. Help further your customers knowledge by sending them a tips or advice bulletin.
  11. Send informational brochures when a new product or service that they may be interested in comes out.
  12. Send updates on industry news that may be beneficial to your clients.
  13. Help your customers look good by offering your services to help them in a meeting, seminar or other event.
  14. Ask your customers how you can better server them, listen to them and make the changes necessary.
  15. Get written testimonials from some of your customers and put them up in your store or online.
  16. Place your contact information on the products you sale so the customer always knows how to get in touch with you.
  17. Setup a suggestion box (offline, online or both).
  18. Ask for recommendations and new ideas from customers and employees.
  19. Ask a group of customer or employees to be a part of your advisory panel and run new products, services and pricing by them.
  20. Throw a party or special event for your best customers.

Business Networking Ideas


Form a network with businesses marketing to the same target market as yourself. Learn about one another's products/services and generate permission based (a customer who is looking forward to being contacted by you) leads for one another.

  1. Hold a community marketing forum and invite small business owners to join you in discussing business ideas.
  2. Find other business professionals to network with at:
    • Chamber of Commerce meetings
    • Trade Shows
    • Trade Associations
    • Industry Events
    • Clubs
    • Networking Organizations
  3. Be selective about who you network with.
  4. Meet with your business network partners often.
  5. Send your business network partners lots of referrals.
  6. Talk with everyone you meet about your business. You'd be surprised how many others are also looking for people to help them increase their business. You also may find businesses with the same target market in places you never would have expected.
  7. Creating a business marketing referral network helps generate permission based leads, new marketing ideas and the possibilities for joint advertising campaigns.

Thursday, August 6, 2009

Very Interesting

Sometime in the New Year, the city will be holding an open house to unveil the ideas brought her bChris Fields—ideas on branding the city to attract investors, tourists and resident to Castlegar.

Before the open house takes place, though, I have a plea—please, oh please, keep your eyes on the prize as you judge what’s on offer.

There are two fundamental rules that apply to both journalism and marketing: you have a maximum of 10 seconds to nab your reader’s attention before it strays elsewhere, and; know your audience.

Think of an auditorium that’s full to capacity, but in which the performance has not yet begun. All the slogans, taglines, advertisements, billboards and ballcaps we see and hear every day are like the buzz of conversation in the auditorium—they all blend into a single, inarticulate hum from which you might garner a word or two here or there, but never any meaning.

Marketing, like headlines, should be the shouted, “Hey you!” in that auditorium that makes everyone (or at least those within earshot) stand up and take notice—without it, no matter how good or well crafted your message, you simply won’t be heard.

This is why branding matters—it’s the hey-you that sets you (or your city) out from the crowd. You don’t have to like the phrase, or consider the yelling approach a true reflection of yourself—you just have to get everyone’s attention so they’ll hear what you have to say.

This is true of branding as well. You may be conservative, mild, even a little timid—but if your branding reflects that, then you’ve wasted time, money and resources branding yourself at all.

“We have pretty rivers and trees,” may be true enough, but at the end of the day, it won’t be noticed and your city will fade into oblivion, if it hasn’t already. So when you head to the open house, don’t focus on whether the advertisements give you a warm, fuzzy feeling, or even whether they describe Castlegar as you know it—instead, ask yourself if they hit that hey-you high that will make them effective and meaningful in a global media auditorium long since full past capacity.

Wednesday, August 5, 2009

The Marketing Relevance Imperative

Unprecedented access to information and new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease. In most cases, when given the choice, they choose to skip these messages. Whether it's using Tivo to zap television commercials or software to block online ads and email marketing, they're sending a message to all marketers: get relevant or we'll ignore you. While the noise level of marketing messages reaches an all time high and audiences become more and more fragmented, some marketers have reacted by turning up the volume and, at times, engaging in practices with questionable ethics, while others have chosen to become more relevant.

Sunday, August 2, 2009

Content Management

Content Management Systems (CMS) are software packages that allow people with non-technical backgrounds to easily and quickly update and manage website content. Utilizing an intuitive and sophisticated web-based publishing program, Our team builds templates, wizards and other tools that enable your company’s staff to easily modify your website’s content.

Great - Websites

www.brazmiatours.com
Current Customer
Since 2005
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www.datevista.com
Current Customer
Since 2005
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www.jmgroupsusa.com
Current Customer
Since 2008
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Thursday, July 30, 2009

Feedback - Let us Know how this blog is helping you

Please help us with you feedback so we can improve our blog.

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Beware of companies who offer low prices but limit the number of keywords or ad groups that you can have in your account. These are success limiting constraints that result in higher costs long-term. Our clients have no limits on the number of keywords or ad groups that we manage.
Click Fraud Monitoring and Detection.
We monitor client campaigns for click fraud, and we have been successful in getting our clients a refund in cases where click fraud has been detected.
Precise attention to detail.
If you're tired of showing up for the wrong keywords, misspelled ads, and landing pages that don't "land," then you need a pay per click management firm who cares as much as you do.
Multiple sets of eyes on every campaign.
Each client's account undergoes daily maintenance with redundant measures to ensure proper functionality and increased ROI.
We take a "Team Approach" to campaign optimization.
Because no "one person" has knowledge and experience in every field, our managers meet every morning to discuss each client's account and what can be done to improve conversion rates.
"Client Centered" customer service.
When you become a client, you will have a campaign manager that responds quickly to your needs and promotes a feedback loop to increase the effectiveness of your pay per click campaign.
Low Rates, High Levels of Success.
We are able to maintain high levels of success while still charging some of the lowest fees in our industry.
No Outsourcing.
While we understand the value of outsourcing for certain types of work, none of our pay per click management or maintenance is outsourced. All work is performed by qualified account managers located here, in the United States of America.
Additional Free Services Included With PPC Management
We provide the following services, at no charge, along with your PPC Management:
Server Uptime Monitors
Expert Google Analytics Installation with goals and lead funnels
Advanced Webforms with exact keyword/url tracking
24/7 web lead database backups
1-800 numbers with call tracking
Website Optimizer setup and tests (after 3-6 months)

Wednesday, July 29, 2009

Business - Great Ideas

A Basic Understanding.

Google indexes pages on the Web by using what are commonly known as "spiders", "crawlers", or "robots".

Google's famous search engine spider, GoogleBot, uses links on web pages as a sort of freeway. It travels from site to site by following links. When Google finds a new web page, Google will "crawl" the code on the page and transport it back to its datacenter. Google's "FreshBot" may visit "indexed websites" everyday in order to keep the index fresh. How often this is done varies wildly, is often speculated, and varies from site to site.

Google's database maintain billions of pages. They use a proprietary formula (or alogorithm) to "score" the relevancy of websites for each search query. The highest ranking, or "most relevant" websites for a specific query are listed first in the search results.

Take for example the search query "Tiger Woods". Imagine Google maintains two pages in it's index containing the name "Tiger Woods" (in reality it would have hundreds of thousands).

Now imagine the first page displays the following headline, "Tiger Woods Wins Green Jacket". The second page it titled "Greg Norman wins US Open", but mentions Tiger's name (in passing) in the text of the article. Google will most likely rank the first page as "more relevant". The first page would appear above the second in the search results. Some other factors that seem to be major contributing factors in the algorithm of Google and other major search enignes include:

Keyword-rich, visible, on-page content in the form of paragraphs of complete sentences (not keyword after keyword separated by commas. This should be informative, descriptive text using words pertaining to your business.)
Keywords in the title tag
Keywords in the description tag
The number of web pages out on the Web that are linking to your site
The quality of the web pages out on the Web that are linking to your site
The number of links on a page
The keyword density of any particular section of text
Google awards "points" for how often keywords are mentioned, how prominent they are on the page and the location on the page. It is important not to overdo repetitive keywords… Google filters these sites out as "keyword spamming".

It is important to design your site with clean code. For the most part, the more text you have on your site, the better you will rank. This is because Google believes you are providing good information to you visitors. In essence, you are becoming an authority on a topic.

Business Tips of the day

Small Business Thought of The Day - AB Split Testing Tips

Marketing is a science. To do it effectively requires hard data and research. A business needs to know if its marketing plan is working and whether it can be improved. In the world of advertising, doing things the way they've always been done is a surefire way to start losing customers.

AB split testing is one way to analyze your marketing efforts. AB split testing involves separating similar customers into two groups and offering each a different marketing approach. Analyzing their reactions directs you towards the strategy that generates the most revenue through the highest conversion rate.

Your conversion rate tells you how many website visitors are actually becoming customers. The more effective your marketing strategy is, the higher your conversion rate. Continuous review and adjustment keeps your conversion rate high.

Through AB split testing, you can learn about the behavior and preferences of your target market. You can then customize your marketing campaign to suit the tastes of your customers. Reaching your customers with their own language is the most effective marketing technique.

AB split testing also improves the cost-efficiency of your marketing campaign. Instead of spending advertising dollars on marketing that generates little return, you can maximize the return on your investment. The highest impact for the smallest budget should be the goal of your marketing plan.

Using AB split testing lets you test your ideas on a small scale before spending money and time marketing to a larger audience. It takes online marketing out of the realm of hunches and opinions and bases your plan on what actually works.

Tuesday, July 28, 2009

Time to make good money - you must have for your business

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

Qualifying for a Google AdSense Account

Google AdSense is not the only program out there, but it is by far the most popular and it's free. Your blog or website must meet AdSense guidelines by providing content that's acceptable toGoogle.

You can't qualify for a Google Ad Sense account until your website or blog is already in place with content. So you need to get the blogs for your free online businesses set up before you can take this step.

Google AdSense issues its payouts each time you reach at least $100 or monthly, whichever occurs sooner. It's very important that you follow the AdSense guidelines to the letter, otherwise you risk losing any earnings you've already accrued.

What is Google AdSense?

Google AdSense is Google's online advertising program in which advertisers agree to have their ads placed on websites and blogs that contain content that's relevant to the advertiser's business. For example, if you had a blog on cars, those who were advertising items related to cars, such as accessories and car parts would want to advertise on your blog.

With Google AdSense, Google does all the work for you. If you don't like one or more advertisers whose ads are being placed on your blog, you can block that advertiser from having ads displayed on your blog.

Qualifying for a Google AdSense Accoun

Sunday, July 26, 2009

You must read this... .. . .

Learn the “rules of the road” of email marketing and online surveys

How do you make the most of email marketing and online surveys as powerful tools for your business? Our "best practices" interactive webinar series is designed to help you do just that. Join us live as we discuss key topics to make your communications more effective. Or, if you prefer, you can choose our pre-recorded versions and learn at your own pa

We need Google - Great for your Business

1. They made the Web easier to use with Google Search. There were search engines before Google (I worked for one such), but Google seemed to achieve market share where others could not, and has since indexed a greater share of online content. (Now they’re trying to index offline content, too. E.g., through the controversial Google Books project, which of course irks many authors and publishers – all of whom have lost income since the spread of Internet use. Librarians, too, have expressed concern about the value of their own existence.)

2. Leveled the playing field by really enabling the concept of web income opportunities. They did this with the spending and earning of ad dollars, creating a micro-economy online that might eventually rival real-world GDP. Since this is not a closed system (that is, online funds can be moved to the real world), this could be a fundamental reason we’ll never truly have another Great Depression. Small players can build a thriving online business, and that reality was catalyzed by Google.

Don't you love google?

Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Saturday, July 25, 2009

More info

he notion of social web and how companies can engage is as multi-faceted as anything I’ve seen in my 12+years of marketing online. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it’s to better connect with customers, attract more media attention or crowdsource product ideas, social web participation can offer many benefits.

This understanding of different perspectives and methods leads us to a new TopRank Reader Poll that considers the many different approaches companies may take towards social media. As a poll, it’s only a snapshot in time, but the results will be of great interest to all who participate. Please select up to 1 “best” answer:

Friday, July 24, 2009

LOL. thats new

The VIS tracks calls from banners, emails, keywords, PPC ads, keywords, and other affiliate marketing. It can record the conversation, note when the call occurred and for how long, and from which zip code the call originates. Real time metrics, analytics and data may instantly be downloaded or sent to the business owner via email.

Find Love

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