Marketing of the Day

Agent Marketing Challenges and How to Overcome Them

New agents face a variety of challenges that are unique to their industry. In this article, we will discuss some of the biggest obstacles to self-promotion, and what you can do to overcome them.

In Real Estate Marketing, Aim for the Response

Before you start promoting yourself and your business, you need to identify the type of response you want. This is the first step to a successful marketing program.

The Importance of Listing Language

How you describe your listings goes a long way in getting buyers to visit. Here are some tips for adding some much-needed punch to your property descriptions.

Where Real Estate Marketers Go Wrong

It's hard to set yourself apart from the competition. I know that. But if you want to get people's attention (and, more importantly, their business), you need to distinguish yourself from other agents.

Agent Marketing With Testimonials

Do you incorporate client testimonials within your marketing program? If not, you should start. It's a great way to encourage trust and make people more likely to contact you.

10 Ways to Improve Your Marketing

It's easy to get complacent with your promotional efforts. But it's also dangerous. This article will help you break through marketing "plateaus" by giving you ten ideas for improvement.