Relationship Marketing Ideas

Maintain and improve your relationship with your past customers. Market to existing customers.

1. Begin forming relationships with potential customers.
2. Participate in a trade show, get a booth or at least attend them and talk to people.
3. Hold open panel business forums that appeal to your potential customer groups.
4. Offer free informational pamphlets in your store or at events.
5. Keep your information simple and understandable so your customers can easily grasp the knowledge you have for them.
6. Use examples instead of just numbers and statistics.
7. Send your customers a newsletter (mail and email)
   • Keeps your business in the front of their mind
   • Generate repeat business
   • Generate referrals
8. Send your customers holiday or birthday cards.
9. Send your best customers hand written letters.
10. Help further your customers knowledge by sending them a tips or advice bulletin.
11. Send informational brochures when a new product or service that they may be interested in comes out.
12. Send updates on industry news that may be beneficial to your clients.
13. Help your customers look good by offering your services to help them in a meeting, seminar or other event.
14. Ask your customers how you can better server them, listen to them and make the changes necessary.
15. Get written testimonials from some of your customers and put them up in your store or online.
16. Place your contact information on the products you sale so the customer always knows how to get in touch with you.
17. Setup a suggestion box (offline, online or both).
18. Ask for recommendations and new ideas from customers and employees.
19. Ask a group of customer or employees to be a part of your advisory panel and run new products, services and pricing by them.
20. Throw a party or special event for your best customers.