Business Tips of the day

Small Business Thought of The Day - AB Split Testing Tips

Marketing is a science. To do it effectively requires hard data and research. A business needs to know if its marketing plan is working and whether it can be improved. In the world of advertising, doing things the way they've always been done is a surefire way to start losing customers.

AB split testing is one way to analyze your marketing efforts. AB split testing involves separating similar customers into two groups and offering each a different marketing approach. Analyzing their reactions directs you towards the strategy that generates the most revenue through the highest conversion rate.

Your conversion rate tells you how many website visitors are actually becoming customers. The more effective your marketing strategy is, the higher your conversion rate. Continuous review and adjustment keeps your conversion rate high.

Through AB split testing, you can learn about the behavior and preferences of your target market. You can then customize your marketing campaign to suit the tastes of your customers. Reaching your customers with their own language is the most effective marketing technique.

AB split testing also improves the cost-efficiency of your marketing campaign. Instead of spending advertising dollars on marketing that generates little return, you can maximize the return on your investment. The highest impact for the smallest budget should be the goal of your marketing plan.

Using AB split testing lets you test your ideas on a small scale before spending money and time marketing to a larger audience. It takes online marketing out of the realm of hunches and opinions and bases your plan on what actually works.